CURLCON is a movement that authentically champions visibility, celebration and access for Black, Indigenous, & People of Color (BIPoC) in the fashion, beauty, and lifestyle industries. It offers brands the opportunity to cater to and connect with one of the most influential audiences in the world - Black Urban Culture.
The graphic elements of the CURLCON identity were inspired by ethnic African patterns. These are juxtaposed with wild animal stripes made to look like flames, representing the passion of the BIPoC community.
The event was executed remotely in light of the pandemic, and the CURLCON identity was applied to create a holistic online experience which included website assets, social media support, and on-site and online streaming materials.